How a Tourism Scorecard can increase national revenue for every crown invested

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American Chamber of Commerce
in the Czech Republic


27.04.2023, 16:30 - 27.04.2023, 18:00


AmCham Offices, Dušní 10, Prague 110 00 Show on map


Tourism can play a crucial role in the economic prosperity of cities, especially in countries with as much culture and history as Czechia. Digitization can deliver more than ease of travel; it can track how visitors spend money, and how government policy contributes to raising the revenue per tourism.

In a session with the head of the CzechTourism Jan Herget, AmCham members will demonstrate how analyzing data from multiple sources can deliver more tourist spending per koruna invested, and how we can spread tourist inflow more effectively from the Prague Airport into the regions. 

The session will be held ahead of the Digitization of Czechia conference.

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