Michal Chour has been involved in AmCham's tourism advocacy for over a decade. He recognizes that this industry, like so many others, now needs to transition from a volume business to a value-added one. His goal as AmCham president is to help align interests so the sum for the country is greater than all the parts.
As businesspeople, we learned to analyze the future by using a SWOT. We determined our direction by defining our hopes and identifying what could harm us on our way to achieving our goals. Today's geopolitical environment seems to have abandoned opportunity to focus solely on the threat. If everything is a risk, though, we begin to ignore the opportunities. Over the next year as President of AmCham, I want to focus finding and taking advantage of the opportunities to make the Czech Republic a top ten economy in the EU.