Workshop: Improve your B2B communication by using technologies (in CZECH only)


American Chamber of Commerce
in the Czech Republic


10.12.2009, 09:00 - 10.12.2009, 11:00


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Listening to, learning from and acting on your customer by using technologies - Introduction – 5 min - Turn your data into business results - What role plays analytics in your customer strategy? What customers are good for you? Use them or lose them. It´s time to start thinking seriously how to involve technologies to day-to-day marketing. - Customer Success – Václav Hrubý, Head of Campaign Managers, Česká spořitelna - Successful marketing automation in Bank of the Year 2009 - Web is also direct marketing - If online marketing is the future, why stuck in the past? New trends and opportunities in online marketing ready to implement to your company. Speakers: Lucie Staňková, SAS Institute Petra Lávičková, SAS Institute

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