American Chamber of Commerce
in the Czech Republic
22.09.2011, 10:30 - 22.09.2011, 12:30
AmCham offices, Dušní 10, Prague 1 Show on map
Many professionals think that media relations are still the best means to get their story out to the market. Yet, fewer know what journalists really want. Does it make sense to send a press release to a media list and hope someone will pick up on your information? What is the best time to call a reporter? How to get journalists to your events and press conferences? Last but not least, what are the key elements that will transform a reporter into your trusted friend and valuable image management supporter? Based on five years of journalistic experience at the Prague-based economic magazine Czech Business Weekly, Cristina Muntean will take you through the backstage of a newsroom and show you the right buttons to push when you call for media attention. Expect a practical workshop that aims to become an eye-opening media experience for you and your company.