What did parties teach us about marketing in the 2017 campaign?

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List of Participants

  • Alanna Van Nostrand, CEC GOVERNMENT RELATIONS, Intern
  • Ivana Šedivá, MCDONALD'S ČR, SPOL. S R.O., Marketing Director
  • Monika Matyáštíková, PLZEňSKý PRAZDROJ, A.S., Public Affairs Manager CZ&SK
  • Petr Andrýsek, SOCIALSHARKS S.R.O., Chief Shark
  • Veronika Němcová, CARRIER REFRIGERATION OPERATION CZECH REPUBLIC S.R.O., Communications Manager
  • Vladimír Hurych, CEC GOVERNMENT RELATIONS, Consultant
  • Zdeňka Kubíčková, PRAGUE BRITISH SCHOOL, S.R.O., Marketing Specialist

Organizer

American Chamber of Commerce
in the Czech Republic

When

28.11.2017, 09:00 - 28.11.2017, 11:00

Where

AmCham offices, Dušní 10, Prague 1 Show on map

What

Jakub Horák led campaign of the Pirate Party in 2017 election - and they got over 8 % votes more than in last election. Jaroslav Poláček  was in charge of TOP 09's campaign and Radim Hejduk  was very active at Facebook with more than 17 000 followers during ČSSD's campaign. What did the parties do differently in the campaign that we can translate into our online strategies? Petr Andrýsek from Socialsharks will break down what worked and what did not on social media during the election campaign, and analyze what it means for your business.

 

Discussion driven by: Petr Andrýsek of  Socialsharks

Speakers:

- Jakub Horák

- Jaroslav Poláček

- Radim Hejduk

- others

 

Language: English / Czech

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