Use of new media for B2B communication (Marketing seminar) - CAPACITY FULL!!!


American Chamber of Commerce
in the Czech Republic


4.06.2009, 17:00 - 4.06.2009, 19:00


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„Half the money I spend on advertising is wasted; the trouble is I don't know which half.“ The well-known quatation of John Wanamaker, one of fathers of modern advertising, is especially nowadayes very important. New medias such as internet or mobile communication offer in comparison to ATL communication a very important advantage. They are highly measurable. FREE OF CHARGE FOR AMCHAM MEMBERS! Speakers: Michal Kroupa, OgilvyInteractive Pavel Hacker, Advertures Mr. Kroupa and Mr. Hacker will present how to use them and fully exploit their potential for B2B communication and are the important trends worldwide. They will show both the theoretical background as well as concrete case studies. Contact person: Roman Minarik,, GSM: 604 243-665

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