Twitter and its usage for marketing purposes


American Chamber of Commerce
in the Czech Republic


25.06.2015, 10:30 - 25.06.2015, 12:00


AmCham offices, Dušní 10, Prague 1 Show on map


Twitter is a social media site whose user base grew over 50 million in 2015 alone. Currently it's used by 250 million people. It is predicted that by the end of 2015 it will be used by fifth of internet users in US. According to statistics though almost half of new users won't stay after two months. Because Twitter is not Facebook, it has different rules (written and unwritten) and it's more demanding when it comes to good content. What is a "good Twitter content"? How to get followers on Twitter as a company, a brand? Which brands and influencers can inspire us and to which conversations should we get involved? Twitter can help with marketing researches, branbuilding and also sales but it has to be done honestly and sincerely. And that's what we are going to talk about. Driver: Michelle Losekoot Her profiles and blog: Registration: Contact person: Lucie Vrbová,

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