Trends in Online Marketing (User Experience/Customer Experience)

Organizer

American Chamber of Commerce
in the Czech Republic

When

24.04.2014, 10:00 - 24.04.2014, 11:00

Where

AmCham offices, Dušní 10, Prague 1 Show on map

What

MOTTO : „2/3 of the visitors leave their supplier for his total disregard of them!“ DESCRIPTION: • How to research your target audience before you (re)design your web • How to test the quality of design proposals before you completely develop it or how to test the usability and user experience with your exiting web pages, applications or products • How to map the users journeys and benefit from it SPEAKERS: Roman Dobiáš, Sales Director at Dobrý web; Jiří Suchý, Digital Strategy Director; Jan Rudinský, User Research Specialist DURATION: 60 min. CAPACITY: 30 participants --------------------------------------------- About speakers: Jan Rudinský, User Research Specialist Jan is User Research Specialist at ExperienceU, the UX division of Dobry web. He applies the latest research methods to ensure the best user experience of clients' online products. Jan has research background in the user-centred design methods acquired at two European universities. UX Projects: ČSOB, ING Pojišťovna, TMobile, Český rozhlas, Škoda Auto, OK Systém and many others Jiří Suchý, Digital Strategy Director Jiří is in charge of the Dobrý web delivery team. He is responsible for the clients' satisfaction with the finished work and given results as well as the high professional standard of co-operation. He manages, creates and implements key projects for our main clients. Jiří has long-lasting experience with online marketing and successful redesigns. A redesign of a O2 website O2.cz managed by Jiří brought about outstanding commercial results, higher level of satisfaction of customers and last but not least the very first place in the WebTop100 competition. For the LMC company, he initiated the implementation of principles of user affability, for which he lead and developed a team of UX specialists, researchers and designers. UX Projects: 3M, Hypoteční banka, Škoda Auto, Tisport, Gfk, AirBank, Syklightec and many others ------------------------------------------------ Register at registration@amcham.cz . Contact person: Kristina Svobodová, ksvobodova@amcham.cz