The Power of Branding: Building Your Company’s Strongest Asset


American Chamber of Commerce
in the Czech Republic


2.12.2009, 17:00 - 2.12.2009, 19:00


AmCham offices, Dušní 10, Prague 1 Show on map


Content: 1. What are brands and what is branding? 2. The Process of creating the brand. 3. Why it is important to build a strong brand? What value it can bring for your business? 4. When is the right time to rebrand? 5. Effective successful case studies (Samsung, Eta, Sony Ericsson, České Radiokomunikace) 6. The role of PR to spread the story of the brand. Speakers: Jiwon Shin – Firefly Branding, Creative Director, Founder Jo Weaver – JWA Prague s.r.o., Managing Director Mr. Rudy Lee – Firefly Branding Korea, Managing Director, (former Samsung Global Brand Communication Team, Planning Director) České Radiokomunikace – Dagmar Zweschperová, Marcom manager

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