American Chamber of Commerce
in the Czech Republic
26.06.2014, 10:00 - 26.06.2014, 12:00
AmCham offices, Dušní 10, Prague 1 Show on map
Description: How can you use the approaching summer to give a boost to your media relations? How to leverage the cucumber season to raise your media visibility? What can you do to turn the dynamic and often confusing happenings on the Czech media market into your advantage? And, above all, how can you refresh your relationship with your audience using strategic media relations for the rest of 2014?
This practical workshop will take you behind newsrooms’ doors and discuss how you can leverage one of the slowest moments of the year to enhance your media visibility. The workshop is based on Cristina’s 12 years of experience in the Czech, Romanian and international media, out of which 5 years as a business reporter for the Czech Business Weekly. In this time Cristina wrote more than 3,000 business articles, features and interviews. Her topics of interest covered finance, energy, foreign investments, exports, automotive, human resources, tourism and media. Companies covered included publicly listed firms, local banks, power companies, investment funds and other major market players in various industries.
Workshop content: 25% lecturing, 40% practical simulations and role play, 25% know-how transfer and discussions, 10% introspection and mutual feedback.
Format: 2h workshop
Number of attendees: max 35
Date: June 26, 2014, 10:00 - 12:00
Speaker: Cristina Muntean (www.cristinamuntean.com