Social networks marketing and its regulation - workshop


American Chamber of Commerce
in the Czech Republic


23.02.2011, 09:00 - 23.02.2011, 11:00


Diplomat Hotel Prague, Evropská 15, Praha 6 Show on map


What type of companies should go for Facebook campaign. A suitable mix of Facebook tools and channels. Campaign effectiveness analyses and administration tools of Facebook Page. Social Networks - space for presentation and marketing. Legal regulation of social networks in the Czech Republic and EU. Privacy and data protection. Brand protection against negative publicity in social networks. Facebook marketing campaigns. Socio-demographic statistics and campaign targeting. Case studies. Speakers Central European Advisory Group - Mgr. Jitka Smith, J.D., Mgr. Barbora Procházková Central European Advisory Group (CEAG) is a multidisciplinary law firm active in the Czech Republic and throughout the Central and Eastern European region. CEAG provides legal services in the area of corporate, commercial, IT, energy, M&A, bankruptcy & restructuring and insolvency law. Candytech - Lukáš Maixner Candytech focuses strictly on Facebook integration in two key areas: Consultancy & Campaigns production and Analytics & Measuring. In the past two years, Candytech produced over 100 campaigns for agencies and brands from various market segments. Candytech is one of the only 11 European companies included in Facebook Preferred Developer Consultant Program.

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