American Chamber of Commerce
in the Czech Republic
8.11.2012, 09:00 - 8.11.2012, 11:00
Grand Hotel Brno, Benešova 18-20, Brno Show on map
How companies price their products and services is critical to their success - after all, the price that customers pay is the source of the company’s revenue. The art and science of pricing is complex, and very few companies really get it right. In today’s business environment of empowered and better informed customers, global competition, and difficult economic conditions, the pricing decision is more challenging than ever.
This interactive workshop will:
· Discuss the basic approaches to pricing, and examine their pros and cons
· Examine key strategic and tactical issues in making the pricing decision
· Consider the effect of current economic conditions and the changing competitive dynamic
· Demonstrate, via case studies, how good pricing programs can be developed and implemented
· Explain how the principles can be customized to your specific situation, so that you can implement best pricing practices at your own company.
Lucie Vrbová, firstname.lastname@example.org
Event is sponsored by University of Pittsburgh
Gulf Oil Foundation Professor of Business Administration and the Katz Faculty Fellow in Marketing, Katz Graduate School of Business, University of Pittsburgh
Prof. Rabikar Chatterjee received his Ph.D. in Marketing from the Wharton School of the University of Pennsylvania in 1986. He also has several years of industry experience, in engineering, project management, sales management, marketing, and strategic planning positions. Chatterjee’s teaching, research, and consulting interests are in the area of customer-focused marketing and new product/service strategies, particularly in high-tech and/or engineered products and services. He currently teaches Marketing Management and Product Development and Management both the Katz MBA and Executive MBA programs. He has received the Katz Excellence in Teaching Award in recognition of his outstanding teaching in these programs each year from 2001-2 to 2009-10. He has served as an associate editor in the Marketing department of Management Science and as a member of the Editorial Board of Marketing Science, two of the leading journals for quantitative research in marketing. He has also consulted with and offered custom executive training sessions to various companies.
Professor´s profile can be found here: