PR lessons learned for business from Donald Trump’s presidential campaign

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American Chamber of Commerce
in the Czech Republic


29.03.2017, 17:00 - 29.03.2017, 19:00


AmCham offices, Dušní 10, Prague 1 Show on map


American presidential campaign has opened a Pandora’s box of many hot topics from the field of communication and public relations. Is the power of traditional media still dramatically fading? Will they survive another ten years? Will social media finally overrule them? How to beat hoax or phenomenon of so called echo chambers? And how ethically work with targeting on social? Please come and discuss these but also other topics together with our panellists and guests.

The guests on the panel:

  • Alžběta Králová, Institute of Political Marketing
  • Todd Nesbitt, department of Communication and Mass Media at UNYP
  • Erik Best, Publisher

Special guests:

  • Petr Andrýsek, Socialsharks
  • Pavel Herot, Media Tenor
  • Karel Komínek, Institute of Political Marketing

Moderated by: Gabriela Bechynská, PR Klub and Mondelez International

Format: Informal panel discussion

Organized under AmCham´s Marketing & Communications Committee in cooperation with PR Klub.


Contact person: Lucie Vrbová,

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