Measurement, assessment of the success of realized MarCom strategies


American Chamber of Commerce
in the Czech Republic


23.05.2012, 09:00 - 23.05.2012, 12:00


AmCham offices, Dušní 10, Prague 1 Show on map


Each coin has two sides. In communication, economic crisis and lower budgets may often mean a deeper quest for creativity and human touch. That's why for many companies and PR professionals, 2011 was the year of creativity and doing more with less resources available. How did Czech companies cope with the challenge? What are the best practices on the market we can all learn from? How can a Czech company acquire global visibility? Above all, how can we handle best what we have been given and turn it into a unique competitive advantage? Speakers: o AVG Technologies - Ricardo Adame o Avon - Alena Pytlíčková o OKD - Petra Mašinová o AWT - Petr Jonák o LMC - Tomáš Ervín Dombrovský o DC Vision - Libor Witassek Moderator: o Media Education CEE - Cristina Muntean Registrations at Contact person: Lucie Vrbová,

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