Marketing Research in practice


American Chamber of Commerce
in the Czech Republic


3.04.2008, 09:00 - 3.04.2008, 11:00


AmCham offices Show on map


“If you don’t know your consumer, you will lack a sense of the things they value, the way they think and the things they feel. If you lack that feel, then you will lack confidence in your judgment”. Perhaps you’re launching a new product. Maybe you want to evaluate the effectiveness of your marketing communications. Or you might want to strengthen you customer loyalty bonds. Whatever your challenges, we know how to do it. Mr. Simon Duvalkieffer, Managing Director of Synovate Czech Republic - a global market research company - is going to discuss the main issues of marketing research. What is the difference between Qualitative and Quantitative research? How to do the sampling? And how should you analyse the results? Mr. Duval will introduce you to some practices like segmentation, brand tracker indicators, reporting, research briefing best practices and many more. The event is held in English.

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