Marketing of Consultancy (Legal, Business) Companies


American Chamber of Commerce
in the Czech Republic


23.10.2012, 10:00 - 23.10.2012, 11:00


AmCham offices, Dušní 10, Prague 1 Show on map


- Marketing and Communication of advisory business: specifics, expertise vs. attractivity (industry, topic, impact on economy / companies / individuals) - how to sell expert side of the issue (boring for most of media and also target groups) o Regulated environment: marketing and communication limited, self-regulation of the industry : code of ethics (auditors, lawyers, advisors) in practice o Brand: advantage or limitation? (company vs. expert) - Marketing and Communication in practice: what works, what doesn´t, budget and its structure o Communication channels: standard + social media (no vs yes: rules, control,controlled communication) - Conclusion: several rules (expectation - objective / priorities / plan - measurement of the effectivity - simplicity - key messages - personification…) - Q&A Drivers: Margareta Křížová, Partner at CEAG Helena Liška, Marketing and Communication Manager at Mazars

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