HR seminar on "Corporate Culture and Values: the Case of Ceska sporitelna" featuring Vera Budway-Štrobach of Česká spořitelna


American Chamber of Commerce
in the Czech Republic


23.04.2008, 09:00 - 23.04.2008, 11:00


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Introduction • Making the case for corporate culture • The cultural context of the Czech Republic • Ceska sportelna: from a relic of the past to a modern financial institution Part I – Defining and Communicating Culture • Mission, Vision and Values • Linking brand with culture • Channels of communication • Road shows and town hall meetings – employee buy in • Employee advocates and change agents Part II – Measuring and Implementing: HR Tools and Instruments • Employee satisfaction surveys • Performance management • Competency models • Leadership development • Personal and career development • Hiring practices Discussion and Exchange of Ideas and Best Practices • Recommendations • A list of do’s and don’ts • Examples from other culture change initiatives

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