How to Plan an Effective Marketing/Communications Strategy


American Chamber of Commerce
in the Czech Republic


8.11.2011, 09:00 - 8.11.2011, 12:00


PricewaterhouseCoopers ČR, PwC Business Community Center, Kateřinská 40/466, Prague 2 Show on map


The aim of this workshop is to provide interested AmCham members detailed information on new approaches and tools for managing successful marketing and communications strategies for their companies. The workshop consists of two parts: an initial theoretical session led by PR agency and training institution representatives from the Chamber marketing committee and a practical session featuring sample case studies on successes and challenges in managing corporate/organizational communications and marketing presented by AmCham member companies. The provisional program is shown below and is subject to change (pending confirmation of further speakers): 8:30 - 9:00 Registration 9:00 - 9:15 Opening Comments, Welcome Moderator: Cristina Muntean, Media Education CEE 9:15 - 10:15 Session 1: Fundamentals of Successful Marketing/Communications Strategy (Setting and Measuring Goals, Choosing Proper Communications Channels/Messaging, Impact Assessment) Presenters: Brady Clough, Southpaw Productions; Brendan Donnellan, Passion Communications 10:15 - 10:30 Coffee Break 10:30 - 11:45 Session 2: Effective Marketing/Communication Strategies in Practice - Member Case Studies Presenters: Premium Pack NexCare project launch, Kamil Koláček of 3M Česko; Nike Run Prague and Shop in Shop campaign for Siemens Home Appliances in Elektroworld, Richard Preisler from Revolta Agency 11:45 - 12:00 Conclusion - summary of key points, final Q/A session, facilitation of contact exchange, eventual event follow-up Moderator: Cristina Muntean, Media Education CEE Please register at To receive more information to the topic please contact Lucie Vrbová at or at 733 685 318.

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