From the instinct to innovation_Panel discussion

Organizer

American Chamber of Commerce
in the Czech Republic

When

23.10.2014, 10:00 - 23.10.2014, 12:00

Where

AmCham offices, Dušní 10, Prague 1 Show on map

What

Some of the great giants of business innovation have been legendary for “going with their gut”: basing decisions on a feeling or “instinct”. Modern technology is rapidly giving businesses the ability to test “the gut” or, in some minds, replace it through comprehensive data collection and analysis. The danger to all business is that big data and great gut are viewed as exclusive. The challenge is to find how to serve ideas with market-drive knowledge. How does today’s manager move from idea to innovation using the combination of idea and intelligence? In other words, how does a company systematically develop the great gut instinct needed in increasingly competitive industries? Opening speach: Bronislav Kvasnička, Managing Director, TNS Aisa - INNOVATION IN THE WORLD AND AMCHAM MEMBERS Panelists (CEOs, GMs): o William Boulton-Smith, General Manager, Marriott Hotels o David Vrba, Director for Marketing and Business CEE, 3M o Rong Yang, Country Division Head, Bayer HealthCare Pharmaceuticals o Tom Kent, Global Marketing Director, Avast Software o Martin Dvořák, Marketing leader, IBM Moderator: Emil Jimenez, Passion Communications and Mkg Committee Chairman Language: English Form: Panel discussion Target group: senior managers, managers, MR specialists ------------------------------------------------------------------------------------- Registration: online or at registration@amcham.cz. If you don´t know your password, please send us an email.