Employer branding incl. MarCom meeting at McDonald's Zličín

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American Chamber of Commerce
in the Czech Republic


17.05.2018, 09:00 - 17.05.2018, 11:00


McDonald's, Řevnická 4 (Office building Oregon House), Praha 5 - Zličín Show on map


What is a company's mission? Can the emloyees easily plug in and feel part if it? And why is it actually important?

Companies at the Czech Republic are missing ca. 300.000 employees. Most of them have found out that to attract talents and to keep them, they have to have something extra for their employees. And with millenials its not about money any more.

Join to gain inspiration, facts and tools to brand & market your company for your own people. And let's then shift it and show your custumers how great the brand is, because of the satisfied people inside the company Following successful events of HR commitee, let’s complete a look from a customer point of view.


  • Ivana Šedivá, Marketing Director of McDonald's CZ & Slovakia
  • Emil Jimenez, CEO of Passion Communications
  • Andrea Hepnerová, VP & Digital HR experience expert of SAP (MEE)

Meeting of the Marketing & Communications committee will follow (10:30 - 11:00). You are welcome to join the core group & participate on the topics and events. Next planned events should be on:

  • GDPR after launch
  • Customer Experience
  • iPrivacy
  • Digitization & Social Media

Registration 8:45 - 9:00.

Parking is available at Metropole Zličín (walking distance from Oregon House).

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