Effective Marketing with Google Analytics_Capacity Full


American Chamber of Commerce
in the Czech Republic


28.03.2013, 10:00 - 28.03.2013, 11:30


AmCham offices, Dušní 10, Prague 1 Show on map


"Multichannel campaigns in Google Analytics" - How Google Analytics measures a visitor comming from multiple traffic sources (campaigns, search, direct traffic) - How it affects your campaign optimization and planning - How you can use this data to understand your customer decision process Structure: 45 min: Multichannel Funnels Google Analytics 30 min: Try it yourself 15 min: Key learnings summary Speaker: Roman Appeltauer of H1.cz (certified on Google Analytics) Contact person: Lucie Vrbová, lvrbova@amcham.cz.

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