Do You Measure Up? Putting Measurement Front and Centre in the Age of Integrated Communications

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American Chamber of Commerce
in the Czech Republic


20.05.2019, 09:00 - 20.05.2019, 11:00


AmCham offices, Dušní 10, Prague 1 Show on map


The PR and communications function in every organisation is under increasing pressure not only to show results, but to prove its worth.  

In this engaging and practical session, we will explore the obstacles standing between PR professionals and effective evaluation, and how to overcome them. 

Executives and active members of AmCham committees are invited to take part at a roundtable with AmCham special guest Jon MeakinGlobal Head of Strategic Services, Grayling, speaker at AMEC Summit (Global Summit on Measurement), May 21 - 23, 2019, international board member of AMEC (Association for the Measurement and Evaluation of Communication), and the Chair of AMEC’s Agency Group.

Topics to be covered:

  • AMEC best practice that forms the basis of a special methodology
  • Grayling´s new measurement and evaluation tool (GV8)
  • your questions & sharing

Don't hesitate to reserve your seat, places are limited!

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