Customer Behaviour Measurement & How IT can help to Retail Marketing

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American Chamber of Commerce
in the Czech Republic


13.02.2020, 09:00 - 13.02.2020, 11:00


AmCham offices, Dušní 10, Prague 1 Show on map


If you do marketing campaign for retail it will be nice to have hard numbers, not just assumption - how many customers are going to shop, what is conversion rate, is my shelf going out of goods, do customer reach my shelf, are there more woman, what is age of customer etc.

We invited two companies to show you what technologies are already available and we will discuss if those technologies can solve your needs or if you need something totally different.

Come to also discuss how IoT (Internet of Things) can be used to get better analysis for marketers in the age of GDPR and data protection.


  • How can data be collected, unpersonalised and analyze?
  • What are the available tools and what is the difference between them?
  • What would it be the biggest support for marketers?


  • Štěpán Bechynský, IoT expert, Microsoft / Amazon Web Services
  • Martin Rys, BI competency leader at Adastra 
  • Tomáš Morava, Co-owner at Hardwario

Joint IT and Marketing committee event at AmCham.

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