CSR and its communication potential

Organizer

American Chamber of Commerce
in the Czech Republic

When

22.01.2010, 09:00 - 22.01.2010, 11:00

Where

AmCham Offices, Dušní 10, Praha 1 Show on map

What

The inspiration for big companies with complex CSR strategies and also for SMB which are looking for the impulse to start. The event for GMs, CEOs, Owners, CSR Managers Content: 1) The communication and the process of CSR. CSR is not only a donation. Why is CSR good for companies and does it simplify the external communication? (Hana Novotná of Grayling Czech Republic) 2) The complex approach to CSR in PricewaterhouseCoopers and its relation to core business - incl. a case study from PwC (Jiří Moser, Leading Partner of Advisory Services and Corporate Responsibility Leader of PricewaterhouseCoopers Czech Republic) 3) The complex approach to CSR in T-Mobile (Jitka Chocová of T-Mobile) 4) What does it mean to associate with the foundation in the field of CSR? Possible ways how to organize corporate giving. How to make corporate giving effective. Strategies for corporate giving: Company-managed giving programs or outsourcing? The example of Nadace VIA and T-Mobile cooperation. (Jitka Chocová of T-Mobile and Jiří Bárta of Nadace VIA) Speakers: Hana Novotná, Account Director of Grayling Czech Republic Jitka Chocová, CSR Manager of T-Mobile Jiří Moser, Leading Partner of Advisory Services and Corporate Responsibility Leader of PricewaterhouseCoopers Czech Republic Jiří Bárta, Executive Director of Nadace VIA