Content Marketing: Good to Great_Capacity Full


American Chamber of Commerce
in the Czech Republic


30.10.2013, 10:00 - 30.10.2013, 11:30


AmCham offices, Dušní 10, Prague 1 Show on map


Good content isn't good enough anymore. There are millions of publishers and billions of stories in our always-online world. For your content to go from good to great, you need to understand how it's created, delivered and consumed, and what topics, tone and formats your audience will respond to - and how to respond to changing trends. All supported by real insights about your audience to ensure you're delivering the right content, at the right time, in a way that supports your business objectives. Workshop driver: Elizabeth McGuane - Director of Content Strategy, FleishmanHillard A content strategist, information architect, writer and editor with a background in user experience design and journalism. She plans and builds comprehensive content projects for large, complex websites, and helps brands clarify their online presence - and boost sales - with great content. She works collaboratively with designers and developers to create innovative, content-rich websites that have the user's tasks and needs at their core. She also helps create workflow and governance processes that keep web content fresh and keep websites performing well in the long term. She often speaks on conferences on content strategy, such as Euro IA in Edinburhg, Generate in London or Designyatra in India. ---------------- Registrations at Contact person: Lucie Vrbová,

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