Big Data: Fad or Viable Tool to Boost Business Competitiveness?


American Chamber of Commerce
in the Czech Republic


19.03.2013, 10:00 - 19.03.2013, 11:30


AmCham offices, Dušní 10, Prague 1 Show on map


Why is Big Data important to your business and why join our workshop? Big Data as part of standard Business Intelligence practices give your company or organization a jump on your competitors. The way your business processes data (both internal information on clients, billing, sales figures, etc. that can be analyzed for trends as well as external sources - social media traffic, weather patterns, traffic peaks, brand mentions in media, etc.) and draws strategic conclusions from it, can make the difference in your winning or losing the battle against your competition. Below are some examples of how other companies are using Big Data. Imagine how YOU could use it: · Retail: leveraging massive amounts of user posts on social media to target marketing/comms campaigns to capture the “buzz” - i.e. a post on a weekend spa trip generates a coupon for a visit to a cosmetics specialist. · Transport Logistics: using data from GPS systems to monitor traffic patterns, analyze trends, and recalculate traffic routes so that people arrive to work on time, foods arrive to stores fresh, and radios can announce useful instructions in daily broadcasts. · Finance: monitoring data from financial transactions and credit card usage to prevent fraud. Combined with GPS data, your bank can monitor that you DID get on the plane, you DID travel to London and it IS you making purchases in local shops. Speakers: David Bentley, Country Manager and Tech Practice Group Leader at SpenglerFox CR Jeff Medeiros, Professor for IT Management at University of New York in Prague Robert Havránek, Product Manager for Application Platforms, Microsoft Czech Republic Václav Provazník, Technology Solutions Manager at Oracle Consulting Czech Republic Moderated by Brady Clough, Southpaw Productions Registration: online at or at Contact person for more info: Renata Paceltova at

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