A short primer on internal branding


American Chamber of Commerce
in the Czech Republic


3.06.2008, 09:00 - 3.06.2008, 10:30


AmCham offices Show on map


Internal branding is a subject not without some controversy. Internal branding programs have been hailed by some companies as the source of near-fanatical devotion by employees, while others consider it a waste of money whose results could be duplicated (or improved) by simply improving work conditions or pay packages. This short presentation will make the case for internal branding as a tool for changing company culture and motivating staff in creative ways. We will discuss the tools at your disposal and show case studies of how some firms have used internal branding to meet a wide range of objectives. This briefing is suitable for Comunication and HR executives in all sectors in any size company who are open to the idea that better communication of the brand internally can translate into better performance externally.

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