6 Wins and 3 fails in B2B Online Marketing


American Chamber of Commerce
in the Czech Republic


25.02.2016, 10:30 - 25.02.2016, 12:00


AmCham offices, Dušní 10, Prague 1 Show on map


In 60 minutes, Petr Passinger , Marketing Evangelist at Kentico , will share six real-life examples of online marketing to be inspired by and three fails to avoid. Wins: • A/B Testing that brought 2.25x more leads overnight …And one other in which the conversion rates are not the only decision metrics! • Lead Scoring that aligned the efforts of the marketing and sales departments …And the five most common mistakes made with Lead Scoring! • Marketing Automation that increased the number of sales qualified leads by 20% …And an additional one that made Friday the first day of the weekend! • Three things that work the best in our content marketing • First steps with Personalization • CSR: Trees for Bugs Fails: • The viral that did not happen. • The microsite that did not win the organic search battle. • The battle between SEO and Branding ----------------------- Registrations online or at registration@amcham.cz. For more information contact Lucie Vrbová at lvrbova@amcham.cz

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