Organizer
American Chamber of Commerce
in the Czech Republic
When
25.02.2016, 10:30 - 25.02.2016, 12:00
Where
AmCham offices, Dušní 10, Prague 1 Show on map
What
In 60 minutes, Petr Passinger , Marketing Evangelist at Kentico , will share six real-life examples of online marketing to be inspired by and three fails to avoid.
Wins:
• A/B Testing that brought 2.25x more leads overnight
…And one other in which the conversion rates are not the only decision metrics!
• Lead Scoring that aligned the efforts of the marketing and sales departments
…And the five most common mistakes made with Lead Scoring!
• Marketing Automation that increased the number of sales qualified leads by 20%
…And an additional one that made Friday the first day of the weekend!
• Three things that work the best in our content marketing
• First steps with Personalization
• CSR: Trees for Bugs
Fails:
• The viral that did not happen.
• The microsite that did not win the organic search battle.
• The battle between SEO and Branding
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Registrations online or at registration@amcham.cz.
For more information contact Lucie Vrbová at lvrbova@amcham.cz
