AGENCY vs. CLIENT – questions you always wanted to be answered

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List of Participants

  • Ben Petter, GRAYLING CZECH REPUBLIC, S.R.O., Regional Director Continental Europe
  • Gabriela Hoppe, IB GRANT THORNTON, Executive Director
  • Gustavo Vizcardo, STARTUP YARD, Head of Partnership
  • Jiří Absolon, DELTA LEGAL, ADVOKáTNí KANCELář S.R.O., Associate
  • Jovana Perović, GRAYLING CZECH REPUBLIC, S.R.O.,
  • Květa Kubota, AVAST SOFTWARE S.R.O., Direct Marketing Manager
  • Luis Hilgert, GLENCORE AGRICULTURE CZECH S.R.O., Marketing
  • Luke Shannon, HUDSON, Senior Consultant
  • Marek Durda, KOMERčNí BANKA, A.S., Senior Marketing Sector Manager
  • Markéta Šebková, HILTON PRAGUE HOTEL & HILTON PRAGUE OLD TOWN, Marketing & PR Manager
  • Martina Bambušková, SHERATON PRAGUE CHARLES SQUARE HOTEL, Marketing Executive
  • Michal Spěváček, SPĚVÁČEK VZDěLáVACí CENTRUM S.R.O., obchod a marketing
  • Monika Burdová, ALTAVIA ČESKá S.R.O., Client Service Manager
  • Petra Kůlová, OREA HOTELS & RESORTS, MEMBER OF CIMEX GROUP, Marketing Director
  • Richard Flejberk, TEAM RELOCATIONS, S.R.O., Senior Consultant
  • Sandra Feltham, FLAGSHIP CSR CONSULTANCY, Director
  • Tomáš Kortán, ADBENTRUST S.R.O., Executive Director
  • Václav Kopecký, CEC GOVERNMENT RELATIONS, Consultant
  • Vaclav Prchlík, GRAYLING CZECH REPUBLIC, S.R.O., Junior PR Consultant


American Chamber of Commerce
in the Czech Republic


15.02.2017, 09:00 - 15.02.2017, 10:30


AmCham offices, Dušní 10, Prague 1 Show on map


Panel discussion of selected representatives from communications agencies and company employees dealing with them. Questions you always wanted to ask your agency/ customer but due to certain reasons didn´t.

The result of the moderated discussion should be the virtual decalogue on how to improve the relationship between the agency and the customer.


Agency side:

  • Petr Juráň, Client Service Director, Altavia Česká
  • Ben Petter, Regional Director, Grayling Czech Republic

Client side:

  • Petra Kůlová, Marketing Director, OREA HOTELS & RESORTS
  • Květa Kubota, Direct Marketing Manager, Avast Software
  • Gabriela Hoppe, Executive Director, IB Grant Thornton

Moderated by Gustavo Vizcardo, Managing Director of ValensGen.

Issues to be discussed:

  1. New client/agency acquisition

Both sides, agency and client sell. Client sell its products/services. Agency sells its know-how, agency people time...

  • How to approach new client/agency?
  • What and how should be presented to brand manager, marketing director?
  • How much can be the new client bothered?
  1. Agency remuneration

Client insists on different types of prices: per hour, manufacturing cost, media, accountant, creative... any. The most common are fee, % of production, profit share.

  • Why it´s not popular nowadays to pay the agency for its servise?
  • Whose dis/advantage is it?
  • Whole fault is it? Client sets its product price, customer pays it.
  • When the agency wants to say NO to client?
  1. Agency of 21st century

Experience says that client often doesn´t (want to/need to) know what can the agency offer.

  • What know-how agency offers nowadays?
  • Why everybody in agency is so comoditized?
  • ATL, BTL, digital, PR, Activation, Production...?
  • Is there a chance the agency can be again advertising agency suggesting solutions through mediamix?
  • Does the client want this?
  • Why selected clients solve this issue by having an inhouse agency?
  • Do you want to play active role in the discussion?

Let know Lucie Vrbová at

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