American Chamber of Commerce
in the Czech Republic
15.02.2017, 09:00 - 15.02.2017, 10:30
AmCham offices, Dušní 10, Prague 1 Show on map
Panel discussion of selected representatives from communications agencies and company employees dealing with them. Questions you always wanted to ask your agency/ customer but due to certain reasons didn´t.
The result of the moderated discussion should be the virtual decalogue on how to improve the relationship between the agency and the customer.
Moderated by Gustavo Vizcardo, Managing Director of ValensGen.
Issues to be discussed:
Both sides, agency and client sell. Client sell its products/services. Agency sells its know-how, agency people time...
Client insists on different types of prices: per hour, manufacturing cost, media, accountant, creative... any. The most common are fee, % of production, profit share.
Experience says that client often doesn´t (want to/need to) know what can the agency offer.
Let know Lucie Vrbová at firstname.lastname@example.org