Website as a Business Tool - Contracting the Provider

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List of Participants

  • Aneta Ježková, JLL (JONES LANG LASALLE), Marketing Coordinator
  • Cristina Muntean, MEDIA EDUCATION CEE, S.R.O., Founder, media trainer& advisor
  • Gustavo Vizcardo, VALENSGEN S.R.O., Managing Director
  • Marek Durda, KOMERčNí BANKA, A.S., Senior Marketing Sector Manager
  • Markéta Englová, VIENNA HOUSE, PR MANAGER
  • Markéta Miková, JLL (JONES LANG LASALLE), Marketing & PR
  • Petr Juráň, MAILING LIST, Director

Organizer

American Chamber of Commerce
in the Czech Republic

When

19.10.2016, 10:30 - 19.10.2016, 12:00

Where

AmCham offices, Dušní 10, Prague 1 Show on map

What

Welcome to the second workshop from the series Strategic Website Management. If you plan to upgrade your website before the end of the year and go through a major digital revamp in 2017, this is a series you shouldn’t miss.

During the first workshop in September we reviewed the thinking behind setting up a tender for a new website. We answered the questions what corporate stakeholders should be involved in the process and how to conceive the final service request.

In October it is time to meet the potential supplier. A selected guest will guide the 90-minute workshop, which aims to present the pluses and minuses of various options you might be presented with by your potential suppliers. From an overview of content management systems (CMS) available on the market to the pluses and minuses of each for small and large companies, we will take time to review how to think strategically about the most important founding layer of your new building. Think this way: if your website is the heart aimed to pump blood into your communications and sales, what tissue should your heart be made of? How robust should it be, how fast should it beat? Mainly, what other organs should it supply – respectively: what other platforms such as e-commerce, online registration forms or accounting - should your website serve in a compatible and flexible manner?

All these questions will be hopefully answered by Pavel Šmejkal, founder of Intoit, a Czech digital communications consultancy. Pavel has number of years of experience in web design, production and management. He is available to take your questions also prior to the workshop on the AmCham LinkedIn group available here.        

 

Contact person: Lucie Vrbová, lvrbova@amcham.cz.

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