activities schedule

Internet marketing
1. "How Google marketing works" by Jiri Lenk, Google
- People search for your products - be there
- Use Google other products to promote your business (YouTube, Maps)
2. "How to get to the top? Use SEO!" by Radek Karban & Michael Muselík, seo consultants from SEO Expert s.r.o.
- About SEO, what is that, history
- How Search Engines works
- Why you need to be on the first positions in organic search
- Eye tracking studies & marketing statisticts (global and local)
- Compare websites with different positons and their results
- Case studies – part 1
- SEO process, how to optimize my website, each parts
- Case studies – part 2
- Review in points

This seminar is aimed on SME owners, MD, and marketing/advertising people. You will learn more about how to use internet as a marketing tool, the general side of advertising platforms on Google and what is SEO and Ranking and how to get better positions, or have higher ranks on internet.