May 25, 2012
Seminar on Measurement & assessment of the success of realized MarCom strategies held on May 23
Each coin has two sides. In communication, economic crisis and lower budgets may often mean a deeper quest for creativity and human touch. That's why for many companies and PR professionals, 2011 was the year of creativity and doing more with less resources available. Presentations from the seminar attached.
How did Czech companies cope with the challenge? What are the best practices on the market we can all learn from? How can a Czech company acquire global visibility? Above all, how can we handle best what we have been given and turn it into a unique competitive advantage?
o AVG Technologies - Ricardo Adame
o Avon - Alena Pytlíčková
o OKD - Petra Mašinová
o AWT - Petr Jonák
o LMC - Tomáš Ervín Dombrovský
o DC Vision - Libor Witassek
o Media Education CEE - Cristina Muntean
- OKD - videospoty.docx
- LMC_AmCham_effective campaigns.pdf
- DC VISION_AmCham MarCom_230512.pdf