January 22, 2010
AmCham seminar "CSR and its communication potential"
AmCham organized CSR seminar on "CSR and its communication potential" on January 22. Presentations from the seminar are attached.
Content:
1) The communication and the process of CSR. CSR is not only a donation. Why is CSR good for companies and does it simplify the external communication? (Hana Novotná of Grayling Czech Republic)
2) The complex approach to CSR in PricewaterhouseCoopers and its relation to core business - incl. a case study from PwC (Jiří Moser, Leading Partner of Advisory Services and Corporate Responsibility Leader of PricewaterhouseCoopers Czech Republic)
3) The complex approach to CSR in T-Mobile (Jitka Chocová of T-Mobile)
4) What does it mean to associate with the foundation in the field of CSR? Possible ways how to organize corporate giving. How to make corporate giving effective. Strategies for corporate giving: Company-managed giving programs or outsourcing? The example of Nadace VIA and T-Mobile cooperation. (Jitka Chocová of T-Mobile and Jiří Bárta of Nadace VIA)
Speakers:
Hana Novotná, Account Director of Grayling Czech Republic
Jitka Chocová, CSR Manager of T-Mobile
Jiří Moser, Leading Partner of Advisory Services and Corporate Responsibility Leader of PricewaterhouseCoopers Czech Republic
Jiří Bárta, Executive Director of Nadace VIA