Strategic Content Management_workshop presentation
Description
Our series for this autumn ended with a workshop on Strategic Content Management held on November 24, 2016. During the first workshop in September we reviewed the thinking behind setting up a tender for a new website. In October we met the potential supplier, who delivered an overview of website content management systems (CMS) available on the market, including the pluses and minuses of each platform for small and large companies. Presentation from today´s workshop can be found attached.
About
Imagine that you chose your platform and you have already built the technical skeleton behind your website. How will you fill it in? What type of content will you use to communicate with your public: text, visuals – pictures, infographics, videos? How often will you share new content on your website? How will you secure the fluid transfer of content among your all communication channels, including your social media? And, mainly, how will you measure what matters in order to know what works for your business from the point of view of content management?
Michal Mládek of Dobrý web guided members through a 90-minute workshop focused on Strategic Content Management.
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