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Employer Branding followed by Marketing Committee meeting on May 17, 2018

Description

What is a company's mission? Can the emloyees easily plug in and feel part if it? And why is it actually important?

Companies at the Czech Republic are missing ca. 300.000 employees. Most of them have found out that to attract talents and to keep them, they have to have something extra for their employees. And with millennials its not about money any more.

About

On May 17, 2018, AmCham organised a panel discussion on Employer Branding. This topic has been discussed at the AmCham before - on November 7, 2017 there was an Employer Branding debate under HR Committee. This time we connected the HR and marketing aspects and moved more towards customers.

Ivana Šedivá, Chair of Marketing & Communications Committee and Marketing Director of McDonald's moderated the debate. We saw interesting presentations and case studies from Emil Jimenez (Passion Communications), Andrea Hepnerová (SAP Services) and Ivana Šedivá (McDonald's). 

Marketing & Communications Committee meeting followed.

Here is a take away from the event (by Ivana Šedivá, Andrea Hepnerová & Jitka Tůmová): 

 

  • Today’s employees want to work for a company, which has a strong brand in terms of  POSITIVE BRAND IMAGE. Let’s make sure, that your employees can be proud of our brand. CUSTOMERS opinion matter too, they are our employees friends.
  • It is not only about HIRING, but also about them STAYING.
  • Let’s ENGAGE employees. It is very powerful, if they can be part of the story creation and storytelling. They are also most powerful media themselves – we need to create AMBASSADORS.
  • It is CEO’s project. Not HR, not PR, not marketing. We all need to join forces together.
  • Let’s not forget to build our approach on INSIGHT. Huge research money are not necessary, just asking your people will make already a huge difference. Let’s remember Czech culture often means that people do not share spontaneously. In order to get the information, we need to ask them. 

 

 

AmCham is organising a third event on Employer Branding - this time we will look at employees vs employers expectations. Based on Randstad Employer Branding Research we will see who are the most attractive employers and why. You are welcome to join regular HR Committee members and come to Randstad, Jungmannova 15, Prague 1, on May 30, 9:00 - 11:00 am. 

 

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