Proposed agenda:
1. How can 4+5 star hotels present themselves to possible customers on printed materials/advertisements: Joined logo?, Slogan?
2. Brainstorm on catchphrase on Prague to be official slogan
3. How can we support official bodies to bring more corporate meetings to Prague
4. Agree on Prague weekend to invite 50 UK or GERMAN MICE Agencies to be hosted throughout the city and experience a proper Incentive program. Similar event is yearly organized by MAISON DE LA FRANCE (French Tourism Bureau)
5. Define what Amcham will do to bring more corporate business to Prague.
6. Set the date when Amcham Tourism committee will meet with representatives of Czech Tourism, PIS, ACK and AHR ČR in order to discuss and agree upon a strategy how to deal with current situation and what to do in order to change it
7. How Amcham wants to redefine the image of Prague – maybe the Tour Guide might be one of the instruments to be used